How It Works
Your newsroom already does the hard part.
Every day your team covers the stories that matter to your community. News Bricks turns that work into something your audience comes back for — not sporadically, but every single morning before they've had their second cup of coffee.
It takes your RSS feed. It builds a puzzle. It sends players deeper into your journalism. And it runs itself.
Here's exactly how it works for you, and for your audience. And because the underlying method is patent pending, it's something your competitors can't replicate on their own.
Share your feed
Point us at your existing RSS feed. A broad multi-topic feed works, or curate your own. We connect it alongside your ad manager and you're off and running.
Embed two lines of code
Two lines of code go into your standard page template and we do the rest. Your puzzle is live. No human intervention required.
Monetize the splash
The game splash page features a 300×250 sponsorship placement that works with your existing GAM/GFP account for programmatic or direct sell. One exclusive direct sell can cover the subscription from day one. No Google? Custom JS works too.
Reap the rewards
Daily return visits become a habit. Engaged players click deeper into your site. Sponsorship inventory covers the costs. As session depth grows, so does the value of every ad on your pages.
A fresh puzzle every morning
Built overnight from your organizations's own stories. Players come back the same time each day. It becomes part of their morning routine, tied to your brand.
Play, hint, article
Stuck on a group? The hint sends them straight to the source article on your site. They read, they return to the game. More pageviews, more time on your content, driven by the puzzle itself.
Every answer links back to you
When a group is solved, the headline appears as a clickable link. Players who came to play end up reading the news. That's the mechanic working exactly as intended.
Share the streak. Bring friends.
Players finish and get a shareable emoji sequence. Their moves, their streak, a link back to your puzzle. Streaks create bragging rights. Bragging rights bring new players. Organic growth, built in.
Ready to see it on your feed?
Let's talk. See a News Bricks demo using your existing RSS feed now.
Request a Demo